Allure is a marketing agency that specializes in print, radio, and online marketing. We work with brands, agencies, and individuals to create compelling marketing campaigns that help them achieve their goals. We are passionate about creating great content that is targeted at key influencers in the industry and has high levels of engagement. We’re also extremely focused on getting the word out about the power of branding and the benefits of social media.
We work with brands to create campaigns that will help them reach their target audiences. We focus a lot on social media because the most active, engaged audiences are on Facebook, Twitter, LinkedIn, and Instagram. We also partner with local business owners to create marketing strategies that create long-term success in the local community.
To be successful at allure marketing you need to be at the forefront of your industry. You can’t take a moment to think about your brand when you’re in the middle of a meeting. That’s why we love to work with companies that are focused on creating a strong brand identity. We have a very strong approach in creating and implementing strong brand positioning strategies.
In an effort to be the best marketing agency in town, allure marketing group has created a brand identity strategy that focuses on creating a cohesive brand positioning. We believe in creating strong positioning that can help our brand become a well known brand in the local community by building it up over time. For us, brand positioning means creating a cohesive strategy based on our core values of transparency, quality, and authenticity.
Strong brand positioning is a process of identifying your brand’s value proposition, positioning it for success, then creating a unified brand positioning strategy that alludes to that value proposition, position it for success, and then finally making sure that you’re aligned with the brand positioning plan.
What does that really mean? If you’ve been in business for a while, you can pretty much say anything you want to. “Oh, my brand is about transparency. Transparency is important to me. Transparency is important to me.” So, by definition, we can have anything we want to say. The problem is that we tend to say it in such a way that it sounds like we are saying it but in reality we are just talking about what we think we said.
The most common brand positioning plan is to have a series of key messages that are easily understood and can be interpreted in many different ways. If youve been in business for a long time, you can pretty much just say, “I will always be open with my customers. They can always contact me directly.” That’s pretty much it.
It can be done, but the problem is that if we are talking about what we consider to be a “key message,” it can often be a message that is too vague and generic to be easily understood. In other words, it can cause us to go out of business.
I think that is one of the key reasons why salespeople are so successful. If you are selling a product, people will be attracted to your message if they think it is an easy way for them to get what they want. If you are selling a person, people will be attracted to what they think is the right way to treat someone. So if you can’t convey, “I will always be open with my customers,” you can’t convey that message.
I really like this quote by one of the marketing gurus, “Every salesperson has a “killer” product. It’s the product that they “hook-up” with the person,” which I think is a very apt way of looking at nyc as opposed to nyc as a company.