I don’t believe in being a “marketing machine”. I see a lot of marketing that is not effective, and some that is effective. As a home renovation contractor, I can tell you that there is a difference between “marketing” and “marketing to the client”. We’re all here to help you with the project, not to sell you something.
The difference is that marketing to a business is an attempt to get the business to “buy” something. Marketing to a client (or a prospective client) is a way to make you feel like you are part of a team. In my own business, I have had my share of customers (like myself) who have been very generous in their support of our work, but I have also had a few customers who have been very unsupportive of our business.
There are people who will be supportive of your work, but there are also people who will be very unsupportive. It can be hard to know which category you fall into. If you’re a solo-work type of person, you would be a prime target for a disgruntled customer. If you’re in a team, you can probably get away with being a bit more supportive of your team’s goals.
People will be supportive of your work, but they will also be very unsupportive. I think that when you’re solo work type of person, you tend to be more concerned with your own satisfaction than you are with the success of the business.
Thats a great point. Im not sure that the first part of this was clear, but I think that it applies to both team and solo work too. It tends to be ok to support your team goals, but you could be doing a less effective job than your team.
A good example is the difference between the two ways we all work. I would say that in a team, the people you depend on for your success are on your team. You wouldnt want to take their advice and expect them to follow your lead. On the other hand, you could depend on people outside of your team for advice and support.
In a solo scenario, you can get into a situation where you are being asked to support a team. However it is probably not a good idea to depend on the people you are working with to carry you through a project. If you are the only one who knows what you are doing, you are the only one who can do it right and are therefore the only one who can make a change if you are not satisfied with the outcome.
The good news is it’s relatively easy to get people on board with something that might be outside of your team’s job description. If you are working with an office, it’s really easy to get people to help you out where they have no other reason to. If you are working with a team, however, you can’t just ask people to help you out. If you are a lone wolf, you might have to work through a number of people before you get the support that you need.
In its simplest terms, a co-op is where a group of people collaborate on a project together. While this concept might seem a little weird at first, the benefits can be huge. For example, you don’t have to go through the hoops of hiring a boss. Instead, you hire one of the members of your co-op to take on the job of overseeing the project. While this may seem like a weird thing to say, the benefits and efficiency can be amazing.
The benefits of co-op marketing can be enormous for a number of companies, including your local library, your local grocery store, your local hardware store, and your local gym. As an example, in the last few months we’ve been running sales promotion events at all of these companies for a number of different categories. You can think of it as a cooperative sales manager.