Delta Airlines is a large, diversified airline. They operate over 300 aircraft, have 4,000 employees, and carry over $12 billion in annual revenue.
Delta’s marketing is very well-designed. They have a series of videos that are very well-produced and funny. The videos feature Delta employees in various situations that showcase Delta’s strengths.
Delta’s marketing is very successful, but that doesn’t mean it’s easy to find videos of their marketing efforts. The problem is that the video editing in their marketing is very poor. Delta is the only airline I’ve ever seen that uses video editing to the degree that it’s so bad that they’re forced to hire a full-time video editor in order to edit the videos. The whole thing is so poorly done that I just quit watching.
As a Delta employee, I would have to call out the bad work, but I cannot say I have ever been a fan. Delta’s marketing campaigns are often a lot like a poorly edited commercial for a car company. The marketing videos are either made-up, poorly done, or just flat out bad. The marketing department seems to have very little respect for the video editors, and seems to have no idea how to design a good video.
Delta has also hired a team of “copy and edit” people to edit the videos. They have a very good sense of what their users want to see and how to keep it. Just being able to edit video is not enough. I was very disappointed with this video.
Delta has a great website and a well-designed e-mail marketing campaign, so that’s not what’s wrong with this video. The video is just bad, plain and simple. It’s not creative at all. When companies have high production values, they are marketing to audiences who can relate to them, rather than the people who care way too much about how a company is perceived. I think Delta is missing out on a lot of potential customers because of this marketing video.
This is exactly what you want, but delta just didn’t get it. They have a great web presence and well-designed email marketing, but they put their marketing efforts on the wrong medium. Delta’s marketing campaign is well-executed, but they should have been more strategic. They should have focused on the actual people who care enough about their product and company to want to know more about it.
The marketing message here is that Delta is a company that is good for their customers. The concept is that when you are flying with Delta, you are getting a fair deal, and that their customers think this is true. The tone of the video is very much one of concern for their customers, and it is clear that the company cares about their customer.
Delta has a new marketing campaign. They have begun a series of videos that show their employees interacting with customers. In this particular video, a Delta employee has trouble with an elderly woman. She says that her flight is overbooked and that she will be delayed. The employee tries to help the woman, but the older woman does not want to use the airline. The employee tries to get the airline to let her off, but they cannot and will not.
They try to give her a better seat, but she refuses. The employee then tries to call a local cab, but she refuses that as well. The employee can’t leave her alone, so he asks for help from a friend at the airport to have the ticket agent call a better airline that can help her. The employee ends up doing the very thing he is trying to avoid.