We are now experiencing a world of marketing that is just as driven by data as the world of commerce. The marketing industry is a $23 billion industry. The only question is whether these data-driven marketing efforts are actually helpful or dangerous.
Marketing is a tough business. How we’re selling to our customers is one thing; how we’re selling to other companies is another. The entire industry is comprised of people, with the most important part being the sales and customer service rep. All of these rep-to-customer relationships are a mess.
Inevitably, there will always be questions about how to do marketing in the best way possible. Many people look for shortcuts. These people are most likely to be the people who work in the marketing department. These people will have a vision of how the sales department should be run, so they will have a certain amount of knowledge, but they are not the ones who actually spend the money. Inevitably, they will not be the ones who spend the money.
The idea here is to make it easy for your sales reps to know what you offer. Sales reps will always ask for information, so you want to make sure that they are not just getting an estimate, but that they are getting a solid and informed estimate. If you do this right, you will be able to get the reps to trust you. You will not have to go on lengthy sales calls where the reps have to take notes from you.
I remember talking to a sales rep once about a product they thought might be a good fit for a certain site. The sales rep told me that, “I know nothing about this website, and I’m not the developer of it, but…”. I was shocked. What do you mean no developer? “I don’t think I could get a developer to sign off on something that I hadn’t personally developed.” I knew I had to get this right.
The truth is, you do not have to have a developer on board to sign off on a product. You do not have to have a developer on board for a deal. However, you do have to have a developer on board for the sales rep to understand you.
The biggest piece of information that I got from rep was that we are not the developers of this website, or the developers of the game, or the developers of the site. But I think you get the point. This is a rep working for an external developer. I know this because the rep told me that, I know nothing about this website, and Im not the developer of it, but…. I was shocked.
I’m not sure where I got the idea that this was a rep working for an external developer, but it really isn’t. The rep told me that his job is to sell games to other developers. And that is just the company he works for. He is not an employee of the company that owns the website. And the people who own the website are not employees of him. And he is not an employee of the company that owns the developers.
I was also not surprised that he told me that he was not an employee of the company that owns the developers. He told me he worked for a company called “evp marketing”, which is where I got the idea that he was working for one of the people behind the website, or that he was working for the developer of the website, or that he was working for the company that owns the developers.
The most obvious answer would be to say he’s an employee of the company that owns the developers, but evp marketing is not a company that owns the developers. It is a company that owns the company that owns the developers. For example, if you own the company that owns the developers, then you are not an employee of the company that owns the developers. You are an employee of the company that owns the developers.