I’ve always had a fascination with people.
Ive always had a lot of interests, but Ive always had a huge amount of anxiety that I couldn’t possibly share with the people I work with. Ive had a fear of not having enough time to give them the time that they deserve. Ive always had a fear of making the wrong decisions.
Ive always had a huge amount of anxiety that I couldnt possibly share with the people I work with. Ive had a fear of not having enough time to give them the time that they deserve. Ive always had a fear of making the wrong decisions.
The problem with executive marketing is that your job is not to make the right decisions. It is to make the decisions that make the business as a whole successful. Executive marketing is one of those jobs where people get to do a lot of things that they wouldn’t do as a startup, but you still have to be accountable for the outcomes of your work.
But that’s exactly what executive marketing directors do. They focus on the outcomes and they are accountable for the work they are doing. They keep tabs on things that might not be as important to their customers, but they still have a say in the outcome of the work they are doing. The problem is that execs have no idea what they are doing. When a company is struggling, execs make calls to figure out why the business is struggling.
Execs are constantly monitoring the business in order to make sure everything is in order. But they don’t know what they are doing. That is why they have no idea if their company is struggling or not.
That’s why you need a marketing director. It is often the first thing to go when the company is failing. Execs don’t see the writing on the wall. They just hear about it and say, “Wow, this is really bad. This is the worst thing that’s ever happened to us.” No one really knows what to do with these executives. So they go off and try to fix everything that is wrong.
Execs are the worst. They are the first ones to say, “I just want to take this as a learning experience.” And they are the smartest ones to say this, because they have no idea how to fix it. And they are the ones to say, “I don’t know what to do.” Because they dont know what to do in the first place.
So far, the executive marketing director is the first one to say I just want to learn. And the very next to say, I dont really know what to do. Because they dont know what to do at all.
The executive marketing director says this because she doesn’t know what to do. She’s just learning.