Home building is a huge industry. Home builders are large corporations that offer their services to homeowners to make them feel secure in the knowledge that all the hard work is being done for them.
The real job for home builders is selling the product. The way a home builder or company sells their services is by letting you know how much you can expect to pay for the services they provide through either an email, a brochure, or a web page. This is a huge opportunity for home builders, because they get to show you how much they can charge you for services in return for your money.
The reason a home builder or company sells through email, brochures, or web pages is because they’re typically selling a product, and people get overwhelmed with the idea of selling a product. In the same way, home builders and companies can be overwhelmed with the idea of selling a product. The real job for home builders is selling the product, just as the real job for homeowners is hiring a home builder to do the building.
In a nutshell, home builders are marketers and that’s what they do. They sell homes through the Internet and in most cases, they sell the homes themselves. Home builders market the homes to get the buyer to buy the home. What they don’t do is sell the homes. If anything, they sell the homes by marketing the builders.
The thing about marketing is that your product is only as good as your marketing. In other words, if you don’t have a catchy slogan that gets people to buy your product, then they won’t buy your product. If you don’t have a catchy slogan that gets people to visit your website, then they won’t visit your website.
This is why I think it’s important to keep your products as simple as possible (meaning no complex marketing jargon). But you have to remember that marketing is a process. You can’t just slap a website together and send out a press release. You also have to be careful not to overwhelm your audience with too many marketing tactics.
That reminds me of a quote once again.
There are two types of marketing: The obvious and the subtle. The obvious just has to be a good thing and the subtle is there to help your product sell. I recently saw a company called Home Depot that makes all kinds of home products. They make things like bathroom products and kitchen products. The nice thing about Home Depot is they advertise their products and promote them in a very different way than big box stores.
The Home Depot ad I saw was subtle. They said, “We have the best stuff in the world,” and “We only use the best.” There’s just no way that there are any people out there who aren’t happy to buy stuff from Home Depot. It’s one of those things that people just can’t seem to understand.
I don’t see that so much on the home improvement channels. They seem to be more about the product and less about the marketing. In fact I would say the commercials shown on the home improvement channels are so bad that I don’t even bother to watch them anymore. I stopped watching them a long time ago.