The best way to market your business is to be honest with your customers and to always be prepared to answer any questions they may have. There are many ways to do this, and I am here to help you with that.
The first thing I should say is that marketing is all about being honest. You’re selling something that you care about, so be nice to your customers. You want to make sure your customers have a good experience, that they feel confident in your products, and that they can trust your brand. No one wants to buy something they don’t like, so you want to make sure they have a good experience with your product.
Here is what marketing is not: you are not selling something you want. You are selling something that you can easily use right now, in this moment, for the money you will spend on the marketing. Thats right, don’t sell something you want that could cost you $5,000 or more or be too expensive to get.
Marketing takes two forms: The first is the one that is most obvious for most people, the sale of product/services. This is what most people will understand, but its most certainly not how marketing works. Marketing is about the selling of product/services. All marketing is about the selling of product/services, so stop trying to sell something you don’t want. You’re being asked to sell a product that you don’t want to sell.
As a business owner, youve probably found that the biggest problem you face is the challenge of generating qualified leads. The problem is that you can get leads from a lot of different places, from Facebook Ads to paid search to direct mail. The problem is that the leads youre getting are not qualified. The problem is youre getting the wrong leads.
The problem with trying to generate leads is that youre selling something you dont want to sell. So all you are doing is trying to sell something that you dont want to sell.
In my experience, when we go out on the road to speak, the biggest challenge is not the speaking itself, but the getting out of our comfort zones. We talk to a lot of technology companies, and we find that they have a lot of the same challenges that startups do. They have tons of money, but they don’t have the operational experience to manage growth. They’ve never had to hire and manage more than one or two engineers.
We’ve met with a lot of these companies, and a lot of them are very serious about their operations. They take a lot of hard data (like what number of tickets gets sold, how many of those tickets are booked in the summer and how many are booked in the winter) and they work with it to make sure that they are getting the best bang for their buck. They also have a lot of very experienced marketing people in their organization.