My name is Paul Michael. I have been an expert in marketing for the better part of a decade. That’s why I have been asked a lot about the difference between marketing and sales. I have a lot of respect for those who choose to be in sales and marketing and I have found them to be the most valuable.
In marketing, sales refers to the process of persuading people to buy a product or service. In sales, the goal is to convince a customer to buy your product or service. In marketing, selling is the process of getting customers to buy your product or service. In sales, its the goal of getting a customer to buy your product or service. In marketing, the goal of marketing is to get a customer to buy your product or service. In sales, its the goal of sales.
In sales, there are two main strategies: segmenting and buying. Sales is a segmented activity, in which a single customer is treated separately. In contrast, marketing is a buying activity, in which customers are treated together. As an example, if you are selling a service, you may treat all of your customers the exact same way, regardless of their individual needs. If you are selling a product, you may treat all of your customers the exact same way, regardless of their individual needs.
Marketing is a segmented activity in that it separates the customer from the company and the product. Sales is a buying activity because it treats customers separately. Marketing is a segmented activity because it treats customers together. In our previous post, we addressed how marketing uses segmentation to create a buying group of customers who need the product that you are selling, making it easier for you to sell it to them.
Marketing, like sales, is segmented because it focuses on a particular customer segment. So if you have a unique need or want a product, you can market it to that segment. But marketing, because it is segmented, can only be done successfully when you treat your customers as a single entity. This gives you the opportunity to create a buying group when marketing your product(s), which allows you to sell it to that group.
It’s easy to think that because you started out with a unique product, you can sell it to any group and get some money from them. I don’t think this is always true. In fact, I think it’s a great thing to sell to any group that you can, but it is much easier to sell to a group that you already have.
The problem with trying to sell any product to groups that you have is that it can be difficult to market to those groups. There are plenty of ways to market to your existing customers. There are the classic “I’m offering this to my existing customers because I know that I can have a huge number of these customers and I know that they would love the product but I just dont have the money” type marketing techniques.
The problem with selling to groups that you already have is that you can’t sell to your existing customers without risking that you will alienate new customers. It’s not that you can’t sell to your existing customers, just that you can’t sell to them without risking they will stop buying that one thing you’ve been selling them all along.
The answer to that is simple: you dont have to sell to your existing customers. They dont have to buy from you or give you money. They can just go somewhere else and buy what you’re currently selling them. Its just that you need to really think about what you’re doing and make it the best possible product for the customers that you have.