christmas, christmas background, bokeh @ Pixabay

This is a great question. Are you wondering how we were able to create a digital image that looks like rock stars in 2001? Let’s answer that by looking at how a commercial photographer was able to capture images of those rock stars. The first commercial photography process was the capture of raw light from the sun, followed by an exposure of the images specifically aimed at creating Supersaturated colors. These colors were then used to create Photoshop-like colors. These colors were then digitally manipulated by applying spot color filters and other models for more cinematographic content. The next step was to apply these images onto printed materials such as posters, magazines, t-shirts, and even paintings to give them a pop of colour.

The first commercial photography process was used to create images of animals in the bowels of their environment. Steven Spielberg did one of these when he shot “Revenge of the Creature” in Jaws. Now the process is being used again to capture images for companies like Instagram. This technique takes a photo and places it on your computer screen where you can share it with an audience. You can’t only use that image in your profile, but also see if anyone has picked it up, so you can use it in your next photo shoot or ad campaign.

We all know that the first commercial photography process was accomplished with an ordinary camera. But after being exposed to its power, we are learning that there is also something magical about these new digital cameras. It’s a true test of the human body. Being photographed at its most vulnerable, it opens a whole new world of possibilities in terms of how we can capture our precious time on Earth.

With all of the advancements in technology in recent years, there’s been a lot of talk about making commercial photography more affordable. But that’s not always the case. I think finding the perfect camera is one thing but finding a good lens and processing solution seems to be another.I recently had the chance to talk with the founder of the film laboratory Digital Duo and look at how they got started, what made them unique, and what questions they wanted to answer when it came time for taking their first commercial photograph. I found that many start-ups are using similar tools but different techniques and strategies. It can be very confusing trying to figure it all out and find out which one fits you best, especially because film tends to be quite expensive as well.


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