Yotpo, a quantity one ecommerce advertising platform, has raised $230 million in Series F funding led by Bessemer Venture Partners and Tiger Global. Yotpo’s platform supplies entrepreneurs with a novel set of customer conduct information and predictive analytics, and integrates with different tools similar to Shopify, and Salesforce. In recent years, Yotpo added loyalty, referrals, and SMS marketing to its choices through a sequence of acquisitions . Yotpo was based in 2011 by Omri Cohen and Tomer Tagrin as a platform for creating shopper evaluations and visual content.
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Using evaluations and visible user-generated content , Leatherman collected 22,000+ critiques and found 48% of consumers would return to the positioning after seeing UGC. Additionally, brands that leverage three or extra solutions in Yotpo’s platform, such as Steve Madden, can see 50% sooner iphone x desserts image order progress than manufacturers that leverage one Yotpo answer. Yotpo plans to double its product and R&D group to speed up the rollout of ecommerce marketing platform. Yotpo SMS Marketing, Yotpo Loyalty & Referrals, Yotpo Reviews, and Yotpo Visual UGC are a number of the products.
