Marketing plans are essential for any business to have in place, because it is the foundation of how strategic marketing activities will be implemented. A firm’s marketing philosophy determines what types of strategies they want to use and which ones they do not want to pursue. For example, a company that wants to focus on customer service might not invest in social media as much as one who does not care about customer service but would rather use social media channels. This blog post talks about everything you need to know when creating your own effective marketing plan so you can get started on the right foot! How to create a marketing plan: -Define your goals and objectives. What are you trying to achieve? How will you measure success? -Outline which customers or prospects you want to target. This is the list of audience personas that we discussed in class – who do they look like, where can they be found on social media, what kind of content would resonate with them most? Once these people have been identified, it’s time for step three! -Create an editorial calendar so that there’s never any downtime on social media channels; update content regularly and always post new material when appropriate (posting too much won’t give followers enough space). You’ll also want to make sure that each piece has

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